Schlagwort: Produktpolitik

Produktpolitik

by Claudia Wendt Mai 18, 2022 No Comments

Produktpolitik Die Produktpolitik ist eines der Instrumente des Marketing-Mix. Hier werden Entscheidungen gefällt, die das Produktangebot eines Unternehmens in Gegenwart und Zukunft beeinflussen. Dazu gehören Markteinführung, Produktpflege, Modifizierung oder Eliminierung. Originally posted 2017-10-23 07:08:00.

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